XHamster Report on Digital Sexuality, Part 1

xHamster Report on Digital Sexuality, Part 1: Bisexuality

Does watching too much porn make you gay? No, but it might make you bi.

Earlier this month, xHamster launched an ambitious internal study — the xHamster Report on Digital Sexuality — compiling data on our porn users age, gender, sexuality, relationship status, political views, viewing habits and more, to try to understand just who watches what and why. Over 11,000 users completed this survey.

While we’re just beginning to process the data, one number jumped out at us immediately. Over 22.3% of all US-based xHamster visitors consider themselves bisexual. Only 67% consider themselves to be entirely “straight.”

xHamster Report on Digital Sexuality, Part 1
At first, we thought there was something wrong with the numbers, or the study design. But as we dug deeper, we saw a consistency with their answers — from relationship status, to what porn they viewed, to where they lived — that supported the numbers.

And while women who watch porn were more than twice as likely as men to identify as bisexual, nearly one-fifth of men in the study identified so as well. These are much higher numbers than have been previously reported.

xHamster Report on Digital Sexuality, Part 1 2
Now, while we like to think of ourselves as enlightened bunch, we’re not a particularly bi site, let alone a gay one. We’re just your (above) average tube site with primarily heterosexual content.

So we wondered, is there something about watching porn that opens up users to the idea of a more fluid sexuality. The answer is ... it may.

xHamster Report on Digital Sexuality, Part 1 3
We compared responses from users who watch porn once a week, with users who report watching it several times a day. Porn fans who watched multiple times a day were more than twice as likely to identify as bisexual as porn fans who watched only once a week (27% vs 13%).

As you can see, there’s a direct correlation between the amount of time a person spends watching porn, and whether or not they identified as bisexual. (It doesn’t seem to have an affect on gay identity — that stays in a pretty narrow range.)

We also wondered if there was some way that women porn fans — 38% of whom in our study identified as bisexual — might be somehow skewing the data. So we repeated the calculations with just men. The results were even more dramatic.

Just 10.8% of men who watched porn once a week identified as bisexual, but 27.2% of men who watch porn multiple times a day identify as bisexual. (After all, if you’re looking at naked men all day — even if there’s a woman in the picture — maybe it opens you up to a broader ideas about human sexuality.)

Now, we should stress that correlation is not causation. Bisexual and gay people both report greater frequency of viewing of porn, and a lower stigma associated with watching it. (Both groups are also less likely to be married, and thus might have greater freedom to watch. But again — we didn’t see any significant correlation between frequency of viewing, and gay identification.)

xHamster Report on Digital Sexuality, Part 1 4

xHamster Report on Digital Sexuality, Part 1 5
In fact, of all the groups measure, those who identify as bisexual were most likely to agree with the statement “Porn is a Healthy Sexual Outlet” and least likely to disagree. (They are also the least likely to be religious, and more likely to pay for porn than heterosexuals.)

Is xHamster part of a plot to neuter red-blooded American men? Nah. But do we welcome our bisexual overlords? Yes! They’re more progressive, more tolerant, and have a more positive outlook on sexuality. Plus they love EVERYTHING WE DO.

We’ll be releasing more data from the xHamster Report on Online Sexuality in the days and weeks to come. In the meantime, here’s a quick guide to what bisexual men and women like most!

xHamster Report on Digital Sexuality, Part 1 6

xHamster Report on Digital Sexuality, Part 1 7

For questions, comments, raw data or other analysis:

Alex Hawkins
Vice President, xHamster
alex.hawkins@xhamster.com
Published by xHamster
5 months ago
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Nice analysis, and good on you for sharing! Xhamster is a wonderful experiment.
5 months ago
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Interesting article - I would like to know more about stats for gay men [I identify as a gay man]. I am a bit surprised that the gay numbers are so low - but in my experience many guys who post as being bi have very gay material as favorites - perhaps identifying as bi is less traumatic for guys who are still in the closet [like me]
5 months ago
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Cool read. When I signed up for Xhamster. I wasn't really sure what my sexual identity was. I considered myself bi. I had had sex with both boys and girls. But through xhamster I have discovered I'm pansexual.  It's not what's between there legs for me.  It's a sexual, romantic or emotional attraction towards people regardless of their sex or gender identity. But if anything xhamster wonderful lesbian porn has been mostly what I have gotten off to here. But sometimes a girl does love a nice cock.
5 months ago
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Waiting for part 2 :P
5 months ago
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Agreed. Very interesting.
5 months ago
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I find the very small number of gay men - smaller than even that of lesbians - interesting. I guess gay men prefer to go to gay-exclusive tubes such as Gay For It, in part because mixed orientation websites like this and P----b love and to show their gay users straight ads - and being shown long hair, pussy or boobs when you're trying to wank to some hot all-male loving is such a turn off. Obviously, bi men wouldn't feel as bothered by this as gay men. A second reason could be hostility to gay content. I don't know if xhamster suffers from this issue (I've just registered to comment here) but P----b does. Oh and by the way, your text says that your female users were more than twice as likely as men to identify as bi, but the graph shows 38% of women and 20% of men identify as bi, so the text is wrong. 
5 months ago
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Could it be that bisexual people feel less comfortable acting out their bisexual tendencies in life so therefore they turn to porn to satisfy that fix? I think that may be a part of the noticeable trend, although probably not all. 

Perhaps one explanation for how porn turns someone bisexual is that with continued use, desensitization occurs, which creates an impetus to seek out more stimulus.  A person may start out watching the safe categories and over time progress to "raunchier" and more taboo categories...sort of a gateway theory of porn.  
5 months ago
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Interesting data. Thank you for shared.
5 months ago
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Excellent nice read :P
5 months ago
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only 1 comment? I enjoyed this post immensely. Did you have control groups and such? Have you asked any of the nerds in colleges on here to corroborate your findings? (Just curious.) Please keep up the good work. ~kisses~Bri
5 months ago
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Interesting, thank you :)
5 months ago
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