😍This is your special day Daddy! 🎁50% OFF Premium Get it now

XHamster Trend Report 2018

Hey xHamster Fans!

Over the holidays, we looked deep into our crystal ball to see what porn trends we can expect to see in 2018. We pulled out mountains of data (and watched more than a few of your favorite videos) to see how your tastes have been changing, and how we expect them to see them change anymore in the new year.

Whether you’re one of the hundreds of studios that works with us, one of our thousands of amateur uploaders, or just a porn fan, we hope that this helps you understand how and why your porn is changing.

2018: The Year of the Woman

Globally we saw a 2.4% increase in percentage viewership by women in 2017 as women made up an ever larger part of the overall viewing community. This is trend we’ve seen consistently in recent years. Not only are more women coming online, they’re coming at a greater rate than men are.

The real story might be emerging markets. South Africa and Saudi Arabia both saw double digit percentage of women in their audience, reflecting changing attitudes towards adult content, particularly among younger viewers.

Meanwhile, increased restrictions on adult content in countries like Turkey led to fewer women taking the risk of going online. And while women of South Korea increased in total number, they fell as percentage of the total viewing population.

You can see the difference in the two graphs below.

xHamster Trend Report 2018

For 2018, we expect to see women to outpace men as a growth market for porn. Most porn has historically been made for a male audience (this is not to say that women didn’t watch it, of course).

However, we’ve seen two things happen in the past decade. First, the rise in amateur porn (coupled with upload sites like xHamster) has meant that more women are producing porn than ever before, and bringing with them a new approach that may resonate more with other women.

Second, easier access to adult content has meant that women can enjoy with less stigma. There is still a misconception that women do not enjoy adult material. Data is proving that wrong.

Globally, women now make up 26% of the audience. Of course, some countries those number still have a ways to go.

xHamster Trend Report 2018 2

But they’re also increasingly affecting what is most popular.

The top search results for overall in 2017 were:


However, look how that changes when we segment out men and male-identified visitors.

xHamster Trend Report 2018 3

xHamster Trend Report 2018 4

As women come online in increasing numbers, as we’re seeing in countries like Honduras and Dominican Republic, where women now make up half of the viewers, we expect that there will be a greater emphasis on lesbian and family-oriented porn, two categories that women consumers dominate.

Growth Markets, 2018

Globally, porn traffic to xHamster grew by 8.9% last year. However, certain patterns were discernible. Traffic in Southeast Asia spiked, as more communities came online. Countries that had previously blocked porn sites saw their traffic spike, while others, facing anti-porn legislation, mandatory filters and blocks, or campaigns against porn, saw traffic fall. (The US was among the latter, perhaps to increasing censorship in corporate networks :-( )

The greatest growth was in South Korea, where porn has been traditionally banned, but where the population is currently experiencing a sexual revolution. Traffic tripled in the past twelve months.

We also saw a huge jump in Indonesia, where porn site have been banned since 2008. But when the government cracked down on social media, it seems to have driven many to sneak around the ban (using VPNs or other networks) find explicit images. Similarly, a violent crackdown on gay sex by Indonesians may have driven people from in-person hook-ups to porn.

xHamster Trend Report 2018 5

We’ve also seen a shift in who we’re watching. Continuing a trend we’ve seen in years past, viewers are shifting away from lighter complected ethnicities, like German, Italian and French, to more Mediterranean nationalities. (Japanese still dominates searches, but even it is down 37% from just a year ago.)

xHamster Trend Report 2018 6

xHamster Trend Report 2018 7

Sex and Fetish Trends, 2018

Sometimes, the data even surprises us. After years of more extreme sex acts, we’ve seen an overall decrease in some of the biggest trends of recent years. Anal dropped nearly 20%, as did searches for stepmom. Babysitter and casting couch videos are also on the way out. Meanwhile, searches for more traditional “family” porn — and relatively staid fetishes like “handjob” and “pantyhose” seems to be on the rise.

Did the Trump election augur a more conservative sexual future?

xHamster Trend Report 2018 8

Well, maybe in the US. Worldwide, we’re seeing a global explosion of interest in fetish and subjects that had not been given much attention before, like BDSM (up over 100% last year), and gay content.

xHamster Trend Report 2018 9

What’s Next?

The above just amounts for some of the data we looked at this year.

So what do we see coming in 2018?

A Return to More Traditional Porn
We see a move away from extreme content, and a greater demand for more traditional porn content. This is driven by an increasingly female audience, as well as more conservative regions come online, with less specific demands as to content.

A More Diverse Cast
For years, lighter skinned performers have been the most sought after — particularly by US audiences. But global trends — and the popularity of Mia Khalifa — seem to be shifting audiences away toward performers and productions from away from those with European or Japanese features, to those with South American, African, Southeast Asian and Middle Eastern ancestry.

Tech Surge
VR production and consumption still has its challenges, but the audience is growing at a rapid clip. We saw a 47.4% jump in searches for VR over the past year, and we expect that audience demand in 2018 will drive innovation to make the videos better and more accessible. We’ve even launched a platform to make it happen.

We’ve also seen interest in sex dolls nearly double in the past year, with a 97.4% jump in search frequency. We introduced the crowd-designed xHamsterina this past summer, and intend to push more heavily into this field in the new year.


We’ll be digging through data throughout the new year, to help fans and producers better understand the changes in the industry. Have a question, or want a deeper dive on the data? Reach out and we’ll help you understand how our dynamic world sexuality is changing!

Alex Hawkins
Vice President, xHamster

Published by xHamster
1 year ago
Please or to post comments
If spammers comment on your content, only you can see and manage such comments Delete all
Thanks for posting... Interesting.
2 months ago
I'm wondering how these results may impact what erotica authors focus on?
4 months ago
need a guy with data science and a MSc in applied mathematics who loves tech And Porn
10 months ago
most watched porn still "American" porn by views. 99% of all porn made in USA never used the "American" genre tag. what is shame and this "Genre/Tag" is just new added into. if you take a closer to Top best/most viewed and amount the numbers of uploads and calculate the clicks ...you will see by yourself ...who's the host with the most. and all that about one tiny missing thick at "American" in genres. Thank You and god bless America for all you great porn. :D
1 year ago
to LauraPaImer: Tell me more!, what would your ideal story porn involve? I have over 20 of my own stories on my profile, but not sure if their your taste.
to dirtyjenna: I think this is the reason to that so much vintage porn is being remastered and released on blu-ray cause there is a need and want for story driven porn.
to LauraPaImer: this type of comment is what i meant by the fifty shades comment i made (see above) that woman want a little more than the visual, as their more emotionally connected to being horny, I've wondered why there hasn't really been a move yet in the porn industry to increase the need for better plots and stories to fill the gap in the market for women, i mean if it wants to draw females in, it has to cater for them in a slightly different way than to men. I suppose cost would always be a factor to consider, and it could be a slow change to take effect.
I'd love to know if they have any data from a shorter range in time, for example when an event of sexual content happens, namely the releases of such films like fifty shades of grey, or when certain sexual desires and controversial genders are in the headlines like, transgender rights (just an example) or silly things like trump making a sexual comment about his daughter. From my view I can say people react to those events either consciously or sub-consciously in a positive or negative way. But I guess the two main points are politics and polices mixed with the type of access the users have available online and in person.
1 year ago
ich finde livestrip klasse
1 year ago
Fisting will always be hot to me ;*
1 year ago
Thanks for the info :)
1 year ago
Thank You, Alex, for crunching the numbers for Us.

I'm Your Kitchen Sissy,
Donna Chassis Honeyflow
1 year ago
Nice that many people still watch Japanese and Japanese porn. Myself as an amateur crossdresser someday many people enjoy my kind of videos along with female version. It is an interesting and encouraging topic for me.
1 year ago
You should advertize it to Turkey by saying that " you can find sex partner in xhamster", maybe It might be increased)
1 year ago
Very interesting
1 year ago
The only problem is we cannot upload content with half of these terms without the content being deleted. If I post anything saying Mom Son, Mother, Stepmother, Stepmom, Daughter, Father, Daddy, Celebs, Celebrities, Famous, or dozens of other terms, the content simply goes into a hold queue, then gets deleted within the hour. So while it is fascinating to read about trends here, it does not matter to common users since we cannot add content to so many of those terms. 
1 year ago
Yes Girls love porn to. I'm a woman and I been on Xham for a long while. (this is a back up profile) But i don't really have a theme I search for. But I seem to look for videos that have a plot have some since of story going on. I like my porn to actually have a little plot instead of just going straight to fucking. I guess I look at porn like i do my soap operas on tv. Long live good porn. With hopefully some more with nice plots. :D
1 year ago
Really interesting stuff. Keep it up! Literally!
1 year ago
I'm a woman , been on xhamster for 6 years!
1 year ago
So cool to see the change keep us informed!
1 year ago
I always enjoy this list each year, glad to see the female vote is starting to be heard better.

1 year ago
USA females search'd for Daddy ,eh?
1 year ago