How to build a logo

The proportions of the logo are based on the height of X letter

Logo Horizontal Color logo_horizontal_color.ai Logo Vertical Color logo_vertical_color.ai

Inverted version

For using on a dark background

Logo Horizontal Color Invert logo_horizontal_color_invert.ai Logo Vertical Color Invert logo_vertical_color_invert.ai

Don't forget about clear space

Keep some free space around the logo, it will be easier to recognize and read

Logo Horizontal Logo Vertical

Logotype colors

Logo’s colors can be described in several systems, which are used for different purposes

Logo Horizontal Color

Red

  • CMYK 6 89 71 0
  • Pantone Red 032 C
  • RGB 226 68 73
  • HEX E24449
  • RAL 3024

Cobalt

  • CMYK 79 71 54 57
  • Pantone 532c
  • RGB 40 44 55
  • HEX 282c37
  • RAL 5004

Monochrome version

If color printing is not available for some reason, use a monochrome version logo

Logo Horizontal logo_horizontal_bw.ai Logo Vertical logo_vertical_bw.ai

Inverted monochrome version

To be used for dark backgrounds

Logo Horizontal White logo_horizontal_white.ai Logo Vertical White logo_vertical_white.ai